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DespiertaMentes is a podcast created by life coach Ana Lucía Bobadilla, designed to inspire people to question their beliefs, expand their thinking, and intentionally build the life they desire.
Through conversations, reflections, and practical insights, the platform encourages listeners to grow both personally and professionally—helping them gain clarity about their direction and potential.
The vision behind the project was to create not just a podcast identity, but a brand platform capable of expanding into new services, programs, and educational content.
At Alora, we partnered with Ana Lucía to build the brand from the ground up, developing the naming, visual identity, and personal brand photography that would support this vision.
The name DespiertaMentes — meaning “awakening minds” — became the conceptual foundation for the brand.
From this idea, we developed a visual identity centered around growth, awareness, and transformation. The symbol, inspired by a sprouting leaf, represents the moment when new ideas begin to take root and personal growth starts to unfold.
The color system draws from nature, using layered greens and soft tones that evoke calm, reflection, and renewal—creating a brand that feels grounded, optimistic, and approachable.
Because DespiertaMentes is closely tied to Ana Lucía’s voice and message, the brand needed to feel both professional and deeply human.
To reinforce this connection, we art-directed a series of personal brand photographs that communicate her authenticity, warmth, and leadership as a coach. These visuals play a key role in building trust with the audience while making the brand feel relatable and accessible.
Together, the identity and photography create a cohesive visual system that works across podcast platforms, social media, and brand merchandise.
Beyond the podcast itself, the identity was designed to function as a flexible system capable of supporting the future expansion of the brand.
From digital content to physical applications such as mugs, notebooks, and merchandise, the visual language adapts easily while maintaining a clear and recognizable presence.
This flexibility allows DespiertaMentes to evolve into a broader platform for coaching, workshops, and educational experiences.
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The final result is a brand that reflects the core philosophy behind DespiertaMentes: growth begins with awareness.
Through thoughtful naming, a nature-inspired identity, and authentic personal imagery, the brand positions Ana Lucía as a trusted guide for those seeking clarity, growth, and intentional living.
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